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New multiplayer strategic SMS game by Novosoft launched in MTS network, Novosibirsk
Novosibirsk, Russia - June, 2002
Mobile TeleSystems (NYSE: MBT) started commercial operation of Novosoft
W-Domination, the first multiplayer strategic SMS game ever developed in
Russia.
W-Domination creates an interactive environment where player gets the
opportunity to become a ruler of a state and manage its different aspects,
such as economy, army, diplomacy, science etc. It is a long-play,
challenging game that attracts the youngest and most active part of the
audience, which results in driving up messaging traffic and increasing
revenue.
W-Domination merges top 3 life priorities of the young people – fashion, fun
and friends - into one compelling product, and thus lets operators to
efficiently appeal to the youth market. Unlike any other game, W-Domination
is highly interactive. Real-time competition with other human players gives
a sense of electrifying action. Not only players can monitor the game
situation checking one's state's parameters, but also exchange messages and
receive news about the rivals.
Being a “sticky” service, W-Domination helps operators to build a long-term
community of young mobile users and provides good opportunity for expanding
the customer-base and strengthening brand loyalty through viral marketing.
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